Privacy Policy
Leigh McSwan | leighmcswan.com
Last Updated: April 2026
1. Introduction
Leigh McSwan ("Company," "we," "us," or "our") is committed to protecting the privacy of individuals who visit our website at leighmcswan.com (the "Website") and purchase or participate in our programs and services. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act ("PIPEDA") and the Personal Information Protection Act of Alberta ("PIPA").
By using the Website or purchasing any program or service, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.
2. Information We Collect
We collect personal information that you voluntarily provide to us and information collected automatically through your use of the Website.
2.1 Information You Provide Directly
We may collect the following personal information when you interact with us:
Contact information — including your name, email address, and any other information you provide when completing a form, making a purchase, or contacting us directly
Payment information — including billing name, address, and payment card details, which are processed securely through our third-party payment processors and are not stored directly by us
Program-related information — including information you share during coaching calls, in program communities, or through worksheets, assessments, and submissions
Communications — including emails, direct messages, and any other correspondence you send to us
2.2 Information Collected Automatically
When you visit the Website, we may automatically collect certain technical information, including:
Your IP address and general geographic location
Browser type and version
Pages visited and time spent on the Website
Referring URLs and clickstream data
Device type and operating system
This information is collected through cookies and similar tracking technologies as described in Section 5 of this Policy.
3. How We Use Your Information
We use the personal information we collect for the following purposes:
To process your purchase and deliver the programs and services you have enrolled in
To communicate with you regarding your enrollment, program access, and any support requests
To send you our newsletter, podcast updates, and marketing communications where you have provided consent
To improve and develop our Website, programs, and services
To fulfill our legal and contractual obligations
To detect and prevent fraud or unauthorized activity
To comply with applicable laws and regulations
We will not use your personal information for any purpose that is incompatible with the purposes listed above without obtaining your prior consent.
4. Email Marketing and Communications
4.1. By opting in to receive our newsletter, downloading a free resource such as the Empire Gap Assessment, or enrolling in a program, you consent to receive email communications from us including educational content, program updates, and promotional offers.
4.2. You may withdraw your consent and unsubscribe from marketing emails at any time by clicking the unsubscribe link included in every email or by contacting us directly at hello@leighmcswan.com.
4.3. Please note that unsubscribing from marketing communications does not affect our ability to send you transactional emails related to your purchase or program enrollment.
5. Cookies and Tracking Technologies
5.1. We use cookies and similar tracking technologies to enhance your experience on the Website, analyze traffic and usage patterns, and support our marketing activities.
5.2. The types of cookies we use include:
Essential cookies — necessary for the Website to function properly
Analytics cookies — used to understand how visitors interact with the Website, including through Google Analytics
Marketing cookies — used to track the effectiveness of our marketing campaigns
5.3. You may configure your browser to refuse cookies or to notify you when cookies are being sent. Please note that disabling cookies may affect the functionality of certain areas of the Website.
6. Third-Party Service Providers
We work with trusted third-party service providers to operate our Website and deliver our programs and services. These providers may have access to your personal information solely for the purpose of performing services on our behalf and are contractually obligated to protect your information.
Our current third-party service providers include but are not limited to:
Kit (formerly ConvertKit) — email marketing and subscriber management
Google Analytics — website analytics and traffic reporting
Buzzsprout — podcast hosting and distribution
Payment processors — including processors used to facilitate program purchases
Zoom — live virtual program delivery
Telegram — program community and coaching communications
We are not responsible for the privacy practices of third-party providers. We encourage you to review the privacy policies of any third-party services you interact with.
7. Disclosure of Your Information
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
We may disclose your personal information in the following limited circumstances:
To our service providers as described in Section 6 above
To comply with applicable laws, regulations, or legal processes
To enforce our Terms of Use or protect the rights, property, or safety of the Company or others
In connection with a business transaction such as a merger, acquisition, or sale of assets, in which case you will be notified in advance
8. Data Retention
We retain your personal information for as long as is necessary to fulfill the purposes for which it was collected, to provide ongoing program access, and to comply with our legal obligations. When your personal information is no longer required, we will securely delete or anonymize it.
Transactional and financial records may be retained for a minimum of seven years in accordance with Canadian tax and accounting requirements.
9. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
10. Your Privacy Rights
As a resident of Canada, you have the following rights with respect to your personal information:
Right of access — you may request access to the personal information we hold about you
Right to correction — you may request that we correct any inaccurate or incomplete personal information
Right to withdrawal of consent — you may withdraw your consent to our collection and use of your personal information at any time, subject to legal and contractual restrictions
Right to complaint — you have the right to lodge a complaint with the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner of Alberta if you believe your privacy rights have been violated
To exercise any of these rights, please contact us at hello@leighmcswan.com. We will respond to your request within 30 days.
11. Children's Privacy
Our Website and programs are intended for adults aged 18 and over. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have inadvertently collected personal information from a minor, we will take steps to delete that information promptly.
12. Links to Third-Party Websites
The Website may contain links to third-party websites including social media platforms, podcast platforms, and affiliate or partner sites. We are not responsible for the privacy practices of these third-party sites and encourage you to review their privacy policies before providing any personal information.
13. Changes to this Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. Changes will be posted to the Website with an updated effective date. Your continued use of the Website following the posting of any changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this Policy periodically.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Leigh McSwan Privacy Inquiries hello@leighmcswan.com leighmcswan.com Alberta, Canada